About us
We are the European division of Luxury Group, with our office and warehouses based in the Netherlands. As a globally trusted partner, Luxury Group Europe connects beauty brands with markets and consumers worldwide, with a primary focus on Europe. By combining strategic marketing and local market expertise, we support both emerging brands and established A-brands in building visibility, relevance, and demand. With a specialization in perfumes, we form long-term partnerships with distributors, retailers, and end consumers to enable sustainable international growth.
Distribution &
Market Activation
As a strategic brand partner, we move beyond traditional distribution. Guided by insight-led strategy and driven by our in-house Brand & Marketing expertise, we shape brand positioning, storytelling, and market presence from the inside out. We support brands at every stage, from initial market entry to international scale, using top-of-funnel marketing to drive awareness, consumer relevance, and long-term commercial performance.
Explore our marketing approach:
Partnership Highlights
Explore a selection of our partnership highlights below:
After establishing a strong presence in the United States, Bharara Beauty expanded overseas. As the official European distributor of the niche fragrance house, we focus on building brand awareness across the continent and driving sales growth through an EU-based webshop and integrated fulfillment operation.
Rooted in Italian elegance and craftsmanship, Monreale is positioned for global expansion where refined design seamlessly connects with international markets. Supported by a strong and trusted relationship with the founder, the brand has achieved measurable growth in both brand awareness and market penetration.
Where beauty brands unlock growth through branding, marketing, and global reach.
Office
Operating from carefully selected strategic locations, we support international brand expansion with purpose and intent. Our headquarters are based in the Brainport region of the Netherlands, an environment shaped by innovation, collaboration, and forward thinking. From here, we connect ideas, expertise, and markets across Europe and beyond. Supported by two European warehouses with clearly defined roles, we bring vision into execution. One facility supports our distributor network through dedicated storage and distribution, while the second operates as a full-service fulfillment center for both B2B and direct-to-consumer channels. This structure ensures operational control, speed, and confidence in scaling brands across markets.
People
At the heart of our organization is a team that has worked closely together for over a decade. A long-standing collaboration built on experience, connection, and a hands-on mindset.
Evert Ilbrink
Ausra van Berlo
Romy van den Hurk
Jop Vissers
Amber de Louw
Ready for the next step?
Connect with us to discuss partnerships, growth opportunities, or brand expansion via the contact page.